A "Coach" is a person who instructs, demonstrates, directs, and prompts learners. It involves the process of teaching people how to do something and encouraging them to continue to do it.

In Projek TEKAD,

A "Coach" is a caring professional who is able to facilitate groups, model and evaluate skills and support individualized learning. Coaches work from their hearts, demonstrating with their lives, their growth and through their range of emotions and depth of experience in nurturing and guiding their Champions to be a better person...

A "Coach" develops Champions and are role models, an exemplary leader, a motivator and one who inspires those around them...